Purpose-Built for Government. Proven for State Agencies

Eugene serves as Softheon’s Founder, Chairman, and Chief Executive Officer, responsible for guiding Softheon’s mission to increase affordability and access to health coverage.

Eugene has over 30 years of experience developing and nurturing technology solutions for healthcare payers, providers, and government agencies. His success at leading multi-year development initiatives stems from his time orchestrating big data and process management projects for Fortune 1000 companies at IBM.

Eugene has earned several industry awards, including the Stevie® Silver Award in the Achievement in Management – Health Products & Services category in 2022, and the Stevie® Gold Award in the Best Entrepreneur – Health Products & Services category in 2025. He also currently serves as the Chairman of the HRA Council.

Rob brings over 15 years of experience implementing technology solutions for government agencies. As a leader within Softheon, Rob’s responsibilities lie in defining and executing department vertical and company strategy while being the main point of contact for subcontractors and/or Contracting Officers. Rob excels at translating business requirements into technology solutions designed to meet the unique needs of clients.

Miranda brings over a decade of marketing expertise to the role. Her career began in the legal field, but she quickly transitioned to marketing, where she has a proven track record of driving growth and spearheading strategic initiatives across various industries. Miranda’s tenure in marketing is marked by successful branding initiatives, management of domestic and international marketing campaigns, and significant enhancement of online visibility and lead generation. At CITIZ3N, she leverages her experience to develop and execute innovative product marketing strategies that align with the core business goals. Her approach to marketing is characterized by a passion for innovation, a commitment to excellence, and a deep understanding of the transformative power of effective communication and branding strategies. Miranda is driven by the challenge of navigating market complexities to deliver results that exceed expectations. Miranda is certified in Product Marketing by the Pragmatic Institute and holds a Bachelor’s of Arts degree in Criminal Justice from Lindenwood University.

Samantha has built her career at the intersection of government healthcare, technology, and client success since joining Softheon in 2021. Beginning as a Client Relationship Manager, she quickly progressed through roles as Client Executive, Senior Client Executive and Client Executive Manager before assuming her current role as Director of Client Success within CITIZ3N’s Government vertical.

Throughout her tenure, Samantha has partnered closely with state agencies and stakeholders across State-Based Marketplaces, including both Individual and Small Group markets, as well as Medicaid programs leveraging CITIZ3N’s VERIFY platform. Her experience spans complex implementations, ongoing operations, and strategic initiatives, with a focus on translating client needs into actionable strategies that align technology, operations, and business objectives.

As Director of Client Success, Samantha leads CITIZ3N’s Government Client Success team and is focused on building strong, trusted client partnerships while ensuring teams are positioned to successfully navigate the evolving needs of state healthcare programs. Her leadership approach emphasizes collaboration, accountability, and developing teams that can serve as strategic partners to CITIZ3N’s government clients.