HITC PANEL DISCUSSION:
Exploring Market Success Strategies In State-Based Marketplaces: Georgia’s EDE- First Exchange And Maryland’s Subsidy Innovations

By examining the tech-forward EDE-first exchange model initiated by Georgia, led by Cheryl Gardner, alongside Maryland Health Connection’s approach to enhancing enrollment through targeted subsidies for young adults, under Michele Eberle’s direction, the discussion aims to showcase the spectrum of strategies that can lead to successful health insurance marketplaces.